Crafting your Competitive Edge in Poker
Strategic consultancy helping poker operators and startups grow with clarity, precision, and real-world experience.
Senior poker advisory, built on real operational experience.
Led by Clodagh Keogh Hansen, Edgecraft brings two decades of hands-on experience across online poker, B2B poker networks, live events, product, marketing, operations, payments and regulatory environments.
We work best with founders, operators and investors who need clear thinking, practical execution and honest strategic advice.
What we do?
We help poker businesses scale through strategy, analytics, and execution — bridging expertise and action.
Fractional COO / CMO / Product Lead
Senior leadership support without the cost or commitment of a full-time executive.
Launch & Scale Advisory
For poker startups preparing to go live, enter new markets, improve player journeys or build operational foundations.
Go-to-Market & Growth Strategy
Brand positioning, acquisition planning, CRM, affiliates, launch campaigns and retention strategy.
Product, Payments & Platform Advisory
Product requirements, vendor coordination, payment flows, roadmap prioritisation and operational readiness.
Compliance, Licensing & Game Integrity Coordination
Ppractical support aligning operations, suppliers, controls and policies with the realities of poker businesses.
Poker Room Operations & Player Experience
Promotions, tournaments, lifecycle, player value, segmentation, room health and operational workflows.
The edgecraft difference
Two decades in poker and iGaming have taught us that clarity beats complexity.
Edgecraft combines strategic insight, operational depth, and a pragmatic approach to deliver lasting impact.
Expertise & Credibility
Pragmatic & Data-driven
Collaborative Partner
Trusted by leading operators and poker innovators
We have supported brands across the US and Europe — from emerging startups to established operators.
